As technology advances, so does the emphasis on design elements that influence usability, sales conversions, and overall user experience. Here are the web design trends for 2022 that we see across the industry.
Design Focused on the Mobile User
The importance of responsive website design is greater than ever! When creating new web pages, web design firms are now laser-focused on mobile responsiveness. Smartphones account for more than half of all Internet activity. Companies in both the B2C and B2B sectors expect their website design services to be responsive from the start. Web pages must be compatible with PCs, tablets, and phones, with no lag time or data loss. Indeed, with over 90% of the global search market since 2010, Google released two new core web algorithm updates that specifically measure and rank mobile user experience.
Design is primarily a visual medium. As a result, it stands to reason that website design is shifting toward more eye-catching techniques, such as the use of colour as a powerful tool for communicating brand recognition. Expect to see more colour in 2022, with variations in tone, contrast, tint, and shade. Colour has the ability to have an emotional impact on people. More palettes that play with cultural context are on the way. Consider the colour red. Red is associated with increased sensory alertness in the Western world, and it is used to signal danger. Red, on the other hand, is a colour associated with good fortune, abundance, and prosperity in Eastern cultures.
Increased Optimistic Design
If you look at Headspace, Tumbler, or Fabulous, you will notice positive, affirming messages that encourage you to participate. Optimistic design empowers users by conveying messages of confidence and encouragement. People are ready for upbeat messages and UX/UI that give them a sense of control after the last few years.
The use of animation in design is making it more dynamic. When done correctly, animation creates a magical experience that draws users into a site and compels them to learn more about a company’s product or service. People respond to movement and interaction to gain a sense of curiosity about what comes next, whether you use minor touches like navigation and hover tools or full-fledged creative effects.
Geometric shapes have become increasingly popular in recent years. And most are expected to gain traction in 2022, with companies such as Dropbox, Slack, and others following suit. It makes sense — bold shapes combined with eye-catching colours are always a crowd-pleaser.